703 297 8784 [email protected]

B2b Sales Consulting

Premier sales advisory and consulting to help technology companies win more sales.

Are you losing more than 50% of your qualified sales opportunities?

Do you want to grow revenue by 20% without adding any sales headcount?

Do you dig deep enough to know the real reason why your team wins or loses deals?

Bring in a top sales consultant to close the holes in your sales pipeline and meet revenue targets.

We know your challenges

    • You keep losing high-dollar deals to the competition.
    • Your team can’t make the sales quota, and you don’t know why.
    • You need faster revenue growth to attract investors and generate cash flow.
    • You find it challenging to hire and retain the right salespeople.
    • Your investors are worried about missing revenue targets and are beginning to lose faith in your vision.

But there is a solution.

And we specialize in providing that solution to organizations like yours, helping them win more accounts, double their upsell rate, and even pivot to a more profitable revenue model if needed.


When sales dry up, what do you do?

Make more sales calls and follow-up?

That’s like pumping more water into a leaky pipe. Such tactics don’t work for long.

Although there may be increased output at the top of your sales funnel – for example, more responses to proposals – what often happens is that the pipeline is now full of junk leads that shouldn’t have entered in the first place.

At Never Lose The Deal, we avoid this by getting the basics right. First, we identify where the leaks are in the pipeline, fix the holes, then add more leads, super-qualify them against stringent criteria and then keep repeating this approach until win-rates approach the best-in-class.


Never Lose The Deal.

In Never Lose The Deal, you’ll discover why deals sometimes fail and what you need to do right now to increase your win rate.

B2B Sales Consulting Services You Can Count On

Deal Maturity Assessment

Highly effective assessment for uncovering the strengths and blindspots of your current sales process. You will walk away with a roadmap and detailed action plan to improve your sales team’s win rate in record time.

Talent Management & Optimization

Your salespeople are your best asset. That’s why you need a talent optimization strategy that’ll enable you to hire the right salespeople and inspire them to overperform continuously. Bring us in to design a talent optimization strategy.

Revenue Operations

Are you confident you’ll meet or exceed revenue targets in the next six months? If you aren’t, then it’s time to reassess your sales vision and playbook. We’ll guide you in this, providing reliable insights that’ll transform your Revenue Operations.


Sales Strategy & Execution

Leverage our proven AAA principle to formulate and implement an effective sales approach that’ll help you close more high-dollar deals, beat competitors, and strengthen client relationships.

Speaking Services

Get a top sales speaker and expert who’s helped close deals worth over $12 billion for leading brands like AT&T, Motorola, and UPS to re-energize your sales team. We’ll make your next sales event or meeting transformational.

Win Loss Analysis

While most organizations waste 50% of their time and resources on making deals that fail, the top 7% of performers win 72% of their proposals. You can close this gap and grow revenue without adding any sales headcount. Contact us now.


Win more sales and achieve your revenue goals.


We leverage data through innovative tools and processes to provide a repeatable framework that’ll get you more sales.


Our CEO, Ganesh Tayi, brings over 20 years of experience as a successful business executive in the tech industry for Fortune 500 giants like Sprint, Nextel, and Motorola.


We’re constantly studying the complex B2B tech landscape, enabling us to modify our sales strategies to accommodate for new changes in the sector.


Our strategies are made up of winning tactics that have brought massive results to large corporations like Motorola and also to smaller technology companies.

How We Deliver


Tailor-made programs for sales teams and major stakeholders in high-dollar sales negotiations to become highly effective closers.


Proven strategies and tactics for diagnosing your organization’s needs and situation, recommending effective solutions, and guiding your team to the finish line.


One-to-one coaching programs to guide you through complex deal negotiations, boosting your odds of closing the deal with less stress.


Workshops to support the growth and development of stakeholders in contract negotiations.


Highly personalized sessions to enable sales teams to identify and improve behavioral and professional strengths while closing the gaps

Unique Solutions

Every organization’s needs, challenges, and interests are unique. That’s why we provide custom solutions for all clients regardless of the service requested.


Never Lose The Deal

Never Lose The Deal

We are a B2B sales consulting firm that helps fast-growing tech companies achieve their revenue goals, extend market share and improve their competitive advantage by optimizing sales processes. We help plug the holes in your sales pipeline to close more deals by taking a scientific approach leveraging operational, employee, and customer data.

Meet Our CEO

Ganesh Tayi

Ganesh Tayi

Author, Speaker and CEO of Never Lose The Deal

Not many sales experts start off as engineers. But Ganesh did.

Shortly after finishing his MBA, Ganesh secured a senior managerial position where he started negotiating a deal with a large client on his first day at work. He quickly fell in love with the complex processes surrounding high-pressure deal negotiations, thanks to his technical background, and hasn’t looked back since.

Ganesh has helped close over $12 billion deals with Fortune 500 giants like Sprint, Nextel, AT&T, and UPS. As VP of one of the largest and most successful divisions at  Motorola, Ganesh led the global efforts in Strategy, Operations, and Sales. He helped them achieve huge market share gains in the same segment and negotiated multi-year strategic partnerships resulting in over $1 billion in sales.

As CEO of Never Lose the Deal, Ganesh helps ambitious tech companies turn around low sales and low win rates, and create consistent improvements for high-growth. He’s advised companies on the INC 5000 list and shares his insights through coaching, consulting, and workshops. He also speaks with CEOs and sales teams across America both virtually and in person.

All his work is dedicated to helping tech companies with innovative and transformational products make their mark on the world. And that’s why he wrote the ultimate guide on deal negotiation, Never Lose The Deal, a powerful book that reveals why senior executives lose mouthwatering deals and the action steps to become better negotiators.


Ganesh brings a unique blend of preparation, persistence, and flexibility to his negotiating style. He knows all the angles, all the players, and all the choices the other side might make. He is unafraid to push forward in spite of obstacles but also brings an unusual ability to answer obstacles with flexibility. Getting most of what you want now, with a path to getting more later turns out to be an excellent strategy.

Vanessa Wittman

CFO at Dropbox

I have known Ganesh Tayi for more than 12 years and have seen him close complex deals worth billions of dollars. Ganesh has an uncanny ability to develop creative proposals that meet customer needs and exceed organization expectations.

Ganesh is very adept at analyzing business models, assessing the competitive landscape, optimizing product mix & pricing, and developing innovative incentive programs. He works effectively with internal teams and has earned a reputation amongst his customers for having impeccable integrity.

For advice on closing multi-million dollar deals, I would look no further than Ganesh Tayi – his knowledge and experience are invaluable in closing all sales contracts.

Sheetal Shah

Chief Operations Officer at VeriFone

Ganesh closed several multi-million dollar sales deals under challenging circumstances. His breadth and depth of experience in negotiating sales contracts of a wide range of complexity and scale are tough to match.

Ganesh takes a strategic and analytical approach with every deal to negotiate a win-win outcome for all parties involved. The cornerstones of Ganesh’s success are his aptitude to effectively lead globally dispersed cross-functional deal teams, seamlessly collaborate across all levels of the customer’s organization, secure commitments and sell the deal internally to key stakeholders.

I highly recommend Ganesh for advice on closing multi-million dollar deals as he is very skilled and knowledgeable in consistently closing large sales contracts.

Rudinei Kalil

VP & GM at Motorola

Are you tired of losing high-dollar sales opportunities?

Then get a fresh perspective on how to successfully close mouthwatering deals in today’s complex B2B landscape.